Chem Contract Research

Pharma supplier — 7,000+ SKUs, 60+ facilities

Location USA (global operations)

Year 2025

Industry Pharmaceutical Supplier

7,000+ Products online

60+ Global facilities

3x Quote request increase

25+ Years of operation

01 / Overview

The brief.

Website development and digital strategy for a USA-based pharmaceutical chemical supplier with 25+ years of operation and a product catalogue of 7,000+ SKUs.

02 / Context

Long-standing B2B supplier. Enterprise buyers, compliance-heavy content, 60+ global manufacturing facilities to represent.

03 / Problem

Product catalogue lived in a locked legacy database. Buyers could not search, filter or request quotes online. Procurement relied on email + PDF.

04 / Approach

Built a headless catalogue over the legacy DB with a search index, typed product pages with Product + Organization schema, and a quote-request queue wired to their sales CRM.

05 / My Role