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Orrku Media / Luxury Remodeling

Yanis Remodeling

Luxury kitchen + bath — 4x consultations

Location Orange County + LA, CA
Year 2025
Industry General Contractor
5.0 Google rating (100% 5-star)
11+ Cities targeted
4x Consultation requests
01 / Overview

The brief.

Digital marketing and website for a luxury kitchen and bathroom remodeling studio with a flawless 5.0 Google rating across 11+ cities in Southern California.

02 / Context

Premium segment remodeler competing against design-build firms. High average project value, long consideration cycles, heavy reliance on referrals.

03 / Problem

Site did not reflect the quality of the work. Consultations came almost entirely from word-of-mouth with no digital diversification.

04 / Approach

Editorial, typography-led site with a rebuilt portfolio, city-level service pages, and a two-step lead form that qualifies budget and timeline before forwarding.

05 / My Role
06 / Stack
AstroTailwind CSSSanity CMSJSON-LD
07 / Services
/ Web Development/ Digital Marketing/ Conversion Design
08 / Highlights

What mattered.

  1. 01 Budget-qualified lead form — lower volume, higher close rate
  2. 02 CMS-driven portfolio for rapid project publishing
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