Center for Breath Treatment

Halitosis specialists — 30 years, 19K patients

Location Berkeley, CA

Year 2025

Industry Specialised Dental Clinic

19,000+ Patients served

30+ Years of expertise

99% Success rate

01 / Overview

The brief.

Website and SEO for a specialised dental clinic focused on halitosis (bad breath) treatment — 30+ years of expertise, 19,000+ patients, 99% success rate.

02 / Context

Unique niche within dentistry. Low competition but low search volume — patients arrive via hyper-specific long-tail queries and referrals from other dentists.

03 / Problem

Site was indexed under generic dental queries where it couldn’t rank. The specialist positioning was buried.

04 / Approach

Repositioned the entire site around halitosis long-tail intent, built a comprehensive FAQ + treatment taxonomy, and added MedicalProcedure + FAQPage schema across the tree.

05 / My Role