Cable accessories manufacturer — 25+ years, ISO 9001
Product-led website for an ISO 9001:2015 certified manufacturer of cable lugs, cable glands, terminals, connectors and crimping tools — operating since 2001 and supplying industrial buyers across India.
Family-run electrical hardware manufacturer with 25+ years of operation, deep distributor relationships and a wide SKU catalogue — but almost no web presence for procurement buyers trying to source product by spec.
Legacy site was brochureware — no product browsing, no catalogue download, no enquiry funnel. Procurement buyers were landing on competitors who indexed better for specific product + size queries.
Rebuilt the site in Astro with a browsable product tree, gated PDF catalogue download, Organization schema, bot-protected enquiry form (Cloudflare Turnstile), and GA4 conversion tracking. Optimised for "cable lug manufacturer Mumbai" and product-level long-tail intent.