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Orrku Media / Healthcare / Dental

HB Smile

High-performance dental practice — 156% organic lift

Location Huntington Beach, CA
Year 2024
Industry Dental
156% Organic traffic increase
12+ Page-1 keywords
4.9 Google rating / 500+ reviews
48% New patient inquiry lift
01 / Overview

The brief.

Comprehensive digital marketing for an award-winning Huntington Beach dental practice with 45+ years of service, engineered around sub-2-second load times and competitive local rankings.

02 / Context

Legacy practice with 45+ years of operation, 500+ reviews at 4.9 stars, competing against modern dental chains in one of Orange County’s most saturated search markets.

03 / Problem

Existing WordPress stack was slow, unstructured, and ranked below DSO-owned competitors. Organic traffic had plateaued and local pack impressions were leaking to larger practices.

04 / Approach

Rebuilt the site in Astro with zero-JS-by-default pages, migrated content into a typed content collection, hand-authored LocalBusiness + Dentist + FAQ schema, and rewrote every location + service page against a new keyword map.

05 / My Role
06 / Stack
AstroTypeScriptTailwind CSSNetlifySchema.org JSON-LDPartytown
07 / Services
/ Web Development/ Technical SEO/ Local SEO/ Content Strategy/ Schema Markup
08 / Highlights

What mattered.

  1. 01 Sub-2s LCP on 4G mobile
  2. 02 First-page rankings for "dentist huntington beach" cluster
  3. 03 Automated review schema ingestion via GBP API
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