09 / Screens
In the wild.
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20 years of practice, rebuilt for modern search
Full website design, SEO and content strategy for a 20-year dual-specialty practice — general dentistry plus orthodontics — serving seven cities in Orange County.
5,000+ patients served, 4.5-star rating, strong referral base but weak direct search presence. Two clinician profiles, two specialty treatment ladders.
Legacy site merged general and ortho into a single confusing funnel. No city-level targeting. Organic funnel was leaking to competitor service pages.
Split the funnel at the IA layer, built two parallel service trees, and generated seven city pages with unique local intent content + Dentist / Orthodontist schema each.
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